Automate
Lead Follow-Up Automation
Every enquiry acknowledged in seconds, routed to the right person and followed up automatically until it is answered.
From ₦450,000One-time + monthlyDelivery: 2–3 weeks
Fixed, published pricesAd spend never marked upNo ranking guarantees — ever
Who this is for
Businesses losing enquiries because nobody responds fast enough or follows up twice.
- Service businesses, clinics, schools, real estate and agencies with inbound enquiries
- Businesses where the founder is also the salesperson
- Teams that read enquiries at night and answer tomorrow
- Companies that paid for those leads and then let them go cold
The problem we solve
You are paying for enquiries you never actually work.
- The difference between a lead and a lost deal is usually response time and persistence. If the first reply takes hours and nobody follows up twice, you are funding a competitor's pipeline.
How we measure success
- Delivery against the timeline stated on this page
- The complete deliverable list — nothing quietly dropped
- Reporting you can read without a specialist
What you get
The deliverables, in full
If it is not on this list, it is not in the price — and anything extra is quoted before we start.
- Lead capture from all entry points: website forms, landing pages, WhatsApp, social DMs, phone and walk-ins
- Instant automated acknowledgement on the customer's channel (WhatsApp / SMS / email), 24/7
- Lead routing by service, location, budget or round-robin, with escalation if unanswered
- Follow-up sequence of 4–6 timed touches over 14 days, written for your business, stopping automatically on reply
- Lead segmentation and tagging: new, contacted, quoted, won, lost — with a pipeline view
- CRM set up or configured (FluentCRM, HubSpot, Zoho or your existing CRM)
- Internal notifications: instant new-lead alerts plus a daily summary
- Consent and do-not-disturb handling so messaging stays compliant
- 45-minute team training and a documented playbook for when a lead replies
- First 30 days of tuning included
How it works
From enquiry to delivery
01
Lead-flow audit
We map every way an enquiry reaches you today — including the ones you are missing.
02
Build the capture layer
Forms, WhatsApp, intake points and CRM all wired into one pipeline.
03
Write and wire follow-up
Sequences written in your voice, tested with real sends before going live.
04
Train and tune
Team training, then 30 days of monitoring and adjustment based on what actually happens.
Investment
From ₦450,000
From ₦450,000 one-time for the standard scope (up to 3 capture points, 1 sequence, 1 CRM), plus care from ₦60,000 per month covering monitoring, fixes, monthly tuning and reporting.
- Price: From ₦450,000
- Delivery: 2–3 weeks
- Type: One-time + monthly
What you pay for separately
We keep third-party costs visible and never mark them up.
- Message costs: WhatsApp Business API conversation fees, SMS credits or platform subscription (paid at cost — we do not mark these up)
- CRM subscription if you choose a paid plan
- Additional capture points (₦60,000 each) and extra sequences (₦120,000 each)
What happens after you enquire
- We map your current follow-up — A short call is usually enough to find where leads are being lost.
- You get a fixed quote — One-time build plus the monthly care figure, stated separately.
- Build starts on payment — 50% to start, balance at go-live after the sequences are tested.
FAQ
Questions about Lead Follow-Up Automation
Do my customers get spammed?
No. Sequences are capped (4–6 touches over 14 days), respect consent and stop immediately when someone replies, books or opts out.
WhatsApp or SMS?
Usually both: WhatsApp for most Nigerian customers, SMS for those who do not use it. We agree the mix with you and show you the per-message cost before launch.
What happens when someone actually replies?
The automation stops and your team is notified with the full context. Automation handles timing; your people handle the sale.
Why is there a monthly care fee?
Because sequences decay. Prices change, offers change, deliverability changes. The care plan covers monitoring, fixes, monthly tuning and a report on response and follow-up rates.
Can it work with the CRM we already use?
Usually yes, if it has an API. We will confirm during scoping, and extra integrations are ₦80,000 each.
What comes next
The natural next step
Products that solve the next problem this one reveals — not a random cross-sell.
Ready to start your Lead Follow-Up Automation?
Tell us about your business and we will confirm scope, timeline and the next step — in writing.
iValue Media helps businesses build, automate and grow online — from your first website to full ecommerce, SEO and business automation.
Contact
Remote-first digital agency — serving clients across Nigeria, Africa and the world.
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